One of the major challenges VANETs face is the deployment hurdle caused by the fact that cooperative peer-to-peer systems do not constitute an immediate value to customers, if a critical penetration rate is not reached. Even in an optimal introduction scenario, where every new car will be equipped with a V2V communication system from a certain date onwards, the Car2Car Communication Consortium estimates that it will take about one and a half years to reach a 10% penetration rate, and more than six years to reach 50%. A key point of the DRIVE-IN project is the industrial partnership with NDrive, a global player in the Portable Navigation Systems market, and the consequences on VANET deployment that result from such partnership. As opposed to the car market, the navigation systems market is on hyper-growth, and the year 2007 as doubled the numbers of 2006. Furthermore, Portable Navigation Devices (PND), as sold by TomTom, Garmin or NDrive, account for more than 80% of all units. TeleAtlas made an Europe market forecast of 30 million PNDs by 2009, representing 30% of the existing car park.